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Resources to give you the inside track Looking to get ahead? Learn More. Watch Now. The same can be said of Gmail, but it has access to a much wider range of tools. We can also think about the add ons and extensions available for each email platform, which have the ability to modify or enhance your experience in different ways. Many of these apps are free, and some are paid, but all of them can alter your Gmail experience. For example, you might integrate with a project management platform to automatically turn your emails into tasks, or you might use a data analytics app to visualize your Gmail activity and improve your email efficiency.
Can you be sure your email account is uncompromised with either platform? Notably, there have been several Yahoo data breaches over the past decade.
The first and most significant breach was back in , when an unauthorized third party gained access to more than 3 billion accounts. Apparently not learning its lesson, Yahoo suffered another breach in , getting data from more than million accounts—including account names, email addresses, telephone numbers, birth dates, hashed passwords, and some security questions and answers.
Hypothetically, Yahoo has learned from the fallout and negative press associated with these security breaches, but its reputation may never fully recover. Gmail also has a handful of bonus security features you can use to improve the security of your messages. You can also require a SMS-based passcode to access your message, a kind of two-factor authentication to prove your message is only reaching your intended recipient. So, in the question of Gmail vs Yahoo Mail, Gmail is the clearly superior email platform.
Are you currently using Gmail, or are you thinking about switching? One of the biggest advantages of Gmail is the number of tools available to improve your working relationship with email—including EmailAnalytics. With EmailAnalytics, you can quickly delve into metrics like your average response time , your busiest times and days of the week, and even your average email thread length. Sign up for a free trial today , and learn more about your email habits—including how to improve them!
In , he founded a marketing agency that appeared on the Inc. I like both email platforms, but lately, Gmail is unresponsive when using Spark or the native email application on my MacBook Pro, iPad, and iPhone.
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An all-text email is obviously visually quite boring. The message is the whole ball game. Even in an HTML email, you can throw in some color and photography, but the look is never great. With email, your graphic designer is fighting with one hand tied behind her back. Great email lists are hard to find. The simple fact is that the direct mail list business is a lot more mature and you can find ethical and helpful list brokers if you shop around. The direct mail environment is a good one.
This difference in receptivity is, in my judgment, incalculably important. Direct mail gives you the space you need to tell the whole story. If you write a compelling letter, readers will stay with you. They will NOT stick with you in an email. In direct mail, you can use emotion. In your letter or flyer, you can inspire, frighten, cajole, convince, make cogent arguments, and motivate.
They want you to tell them the facts and get out. Which, for a writer like me is very limiting, indeed. In direct mail, you can include different pieces you can hold in your hand.
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