The negative review comes as the Taiwan company tries to turn around weakening sales of its smartphones, which have been overshadowed by the far larger advertising budgets of major mobile device makers such as Apple and Samsung Electronics. He added that competition should only intensify for HTC's phones in the second half of the year, as it fights for consumer attention against Samsung's large array of smartphones, Chinese manufacturers' offerings, and the anticipated Apple iPhone 6.
Walkley trimmed his target price for HTC's stock to New Taiwan dollars, from New Taiwan dollars, but maintained a hold rating on the company's shares. Amidst a flurry of negative reports, a glimmer of hope for HTC — the One is selling relatively good, moving five million units since launch. The last few days brought us a series of worrying news about HTC. The wave of departures is a sign of internal struggle, but amidst all the bad news, there is a glimmer of hope. The executive revealed that HTC sold about five million One units since launch, a performance that is deemed encouraging.
The one-time great white hope for pretty Android phones, HTC, has fallen on rough times. The phone that was supposed to help the Taiwanese company recapture its design prowess — the HTC One — is selling poorly amid competition from the Samsung S6 and the iPhone 6. HTC Friday cut its second quarter revenue guidance and said that it might take a loss in the second quarter after four straight profitable quarters.
The company says its sales in China have been suffering because of the success of premium phones from Xiaomi, Apple, Samsung, and LG. Sign up for the newsletter Verge Deals Subscribe to get the best Verge-approved tech deals of the week.
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