A true storyteller, Soho commanded the room full of student journalists—who were hanging on to every word—with nothing more than her presence and her wit. The trophies lining the table behind her told a story of a decades-spanning career that has evolved with the times to remain as relevant and engaging as ever.
Printing kasi is relevant sa journalism. I remember distinctly the final project was to design your own business card, tapos linagay ko : Jessica Soho, War Correspondent. I remember distinctly the final project was to design your own business card, so I put Jessica Soho, War Correspondent. Soho further disclosed that she was always anxious about the possibility of her coverage team meeting an untoward incident, given that the nature of their job might have them chasing stories to Mt.
Everest or covering Yolanda-stricken Tacloban. The responsibility was difficult to carry. As a journalist, Jessica Soho has seen how the conversation has changed about journalism, specially in the age of social media. KMJS has been the subject of memes because of commonly-used terms, particularly "diumano," during segments.
One time, she was walking along UP Sunken Garden when someone across the field randomly shouted the magic word. She acknowledges how the term has become part of online culture, but noted too the importance of the word in writing news. Soho reminds her team to limit the use of the word and to use other alternatives just to ensure that they strike a balance. You have to know stuff if you want to write or produce content. Be very mindful of fake news and please help prevent those from spreading.
Are they watching us and who? Do your own research. This is how you get your scoops and exclusives and differentiate yourself from the pack. Hook them and keep them.
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