Ross Dawson whom I was sitting with wrote an enlightening post about the event. The following launch was a terrific showcase of the great digital work coming out of Sydney and is worth watching. Here are some of the key takeaways from conference for Twitter users, search cebit and webforward for more, and feel free to follow me on justinkdavies : Mobile marketing is the new hot space.
Mobile phones have moved from the ear to the eye. Geo location is the new form of targeting and provides much greater convenience in the way that consumers live and work. There is no such thing as new media anymore. There has been a move towards developing apps and back again. Many companies have investigated and delivered to market iphone and ipad applications, and learnt great lessons along the way.
Whilst many of these have been very successful, the ongoing maintenance cost has proved somewhat of a surprise so the lesson is to budget for support. Many organisations are now looking to use the functionality of HTML 5 to allow them to have a mobile version of their existing website and not build an application for each mobile platform. Media, in particular press, are beginning to successfully grapple with these substantial move towards digital consumption of their content. Fairfax have been a leader in this regard and I asked their CEO what we should expect from them in relation to the business flagship, The Financial Review.
He was forthright in expressing that it still was a work in progress however the financial review is one of their most profitable mastheads and expect a new flavour for Ipad to be released soon. Many thanks to colleagues that made the trip to Sydney to attend and support the event.
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Fortunately, technology has given companies the opportunity to remain active. The event will be hosted online as a virtual event and will be a forum for business owners to better understand how they can utilise new technology to fortify their organisation for the future. Further information. We are a leading operator of international capital goods trade fairs staged in Hannover, Germany, and at various locations around the world For us, every day is a show day. We have 55 Sales Partners at various locations around the world.
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